A Color, Material, Finishing (CMF) study has been conducted to formulate the interior design strategy for ANADOLU ISUZU vehicles, in collaboration with Şule Koç Design. This study encompasses the entire interior experience for Novo and Citivolt* vehicles.

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In all vehicles, color, texture, light, scent, and sound themes have been implemented to strengthen the brand identity, differentiate, and facilitate a shared language among vehicles.

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A comprehensive experience has been designed that is forward-looking, research-based, practical, and guided by user experiences.

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*Due to the NDA agreement, unreleased car designs will not be shown in public view. Please contact for further information.